It has been held in Cannes, France, since November 1995. In MAPIC, which is one of the most important building blocks of the development in retail, stakeholders of the sector such as retailers, developers, investors, public managers, experts find the chance to come together. With over 10,000 participants from more than 80 countries, it acts as the leading force in the change and development of the industry, directing innovation, new technologies, formats and trends in retail, customer needs and brands' growth strategies.
In addition to new materials, architectural touches, operational models and software in store designs, MAPIC offers the opportunity to meet commercial and bureaucratic processes and access first-hand information, especially for brands that want to open up to new geographies.